In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. We all know what Im talking about. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. The cars already were mostly spec at that point, and the sport was doing just finebooming even. But experts say the reasons are multitude. I expect that will be a boon to NASCARs future. The one thing, though, that all those racing drivers had in common Petty, Pearson, Parsons, Bodine, Waltrip, Earnhardt, Wallace and the rest is that they all started racing on local tracks and created reputations for themselves as hard chargers who were winners. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. Photo credit: tequilamike on Visual hunt / CC BY NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. Men in particular were more put. Along with that came an all-important metric: the Nielsen ratings. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. I hope so. The decision . Dover is a 1-mile track, and 11 laps does not take long. In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). I remember watching it and literally wondering if I was going to see the finish of the race. Photo credit: PresidenBertho on / CC BY-SA (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). Standings. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. It would have been nice to have heard more during the championship race from Earnhardt. Then they sharply declined in Week Two. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. There's a catch, though. You can contact him here or on the Sports Media Watch Twitter page. But that in itself wasnt necessarily the crime. I wasnt the only one who noticedas this blog posts comments demonstrated. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. That metric is down 16% over the last 24 months. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? Nepotism isnt dead in NASCAR. As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. Brandon Kochkodin. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Translation: the drivers are paying for the pleasure of racing. Their retirements are a reason for the ratings decline in 2018. NASCAR's viewership for the first half of the 2022 season is the highest since 2017. Brian Herbst is the senior vice president for media and productions for NASCAR. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The #48 team should have been a gold mine. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. I think thats some pretty solid footing.. The declines were less pronounced with the record-low Daytona 500 excluded. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. That. Meanwhile, NASCAR ratings . NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. Photo credit: Zach Catanzareti Photo on Best Running / CC BY But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Related: NASCAR ratings on big rise compared to recent years in 2022. The broadcasts have also improved. Declining television ratings have been a near-constant part of the NASCAR conversation for years. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. Overall, it is another positive and negative week. The markets simply couldnt support them anymore. Home Media FOX NASCAR hits Las Vegas low. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND They wouldn't explain ratings declines from 2016 to 2017. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. Photo credit: brandonzeman on Visual Hunt / CC BY-SA It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. . 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. Which meant that other drivers didnt win a lot. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. The season ended with two flat tires. This year's Daytona 500, for example, drew 4.8 million viewers a. [Nielsen estimates from ShowBuzz Daily 3.9]. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. NBA players take a knee during National Anthem, screen image Get woke, go broke. So if you can say that it's you and the NFL in terms of stability of your audience. It was a radical change to a sport that didnt need radical changes. . That NASCAR was doomed, soon to become nothing more than a memory. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. Far from it. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. In todays media world they are now just a small part of what is used to measure the popularity of the sport. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? OK, here we go. This year's NCAA tournament ratings were down 11%. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. The Yankees were always good for baseball. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. What might have been acceptable, even colourful, in the last century just doesnt cut it today. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. The Patriots domination was great for the NFL. Photo credit: sidehike on Visual hunt / CC BY-SA The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. Most die-hard fans of NASCAR are those that have followed it the longest. It was the insistent implementation of it over loud objections of fans. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. Then they sharply declined in Week Two.The four XFL games in Week Two averaged 665,000 viewers, which is a 50 percent decline from the four XFL . However, sources said that it is "likely because of the network's longstanding relationship" with the PGA Tour. Photo credit: Zach Catanzareti Photo on / CC BY-SA However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? This is the most viewed season-opener since 2015. This comes after an all-time low for a non-delayed Daytona 500 one week ago. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. At the start of the 21st Century NASCAR TV ratings, meant everything. Related: NASCARs Daytona 500 ratings indicate a worrisome trend. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. In 2014 the average viewership for Cup Series races was 5.3 million. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. Photo credit: wjarrettc on Visual hunt / CC BY This is a BETA experience. But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Those numbers of course, dont tell the entire story. Photo credit: sarahstierch on / CC BY NASCAR teams get creative with sponsors following dip in ratings, attendance Rick Hendrick is seeking a new sponsor for Jimmie Johnson amid the departure of Lowe's. Jared C. Tilton/Getty Images In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing.

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